Driving positive online reviews with restaurant technology

Online review sites have become incredibly popular and many customers today increasingly rely on them to make purchasing decisions. This is as true for where to buy food or eat dinner as it is for buying a new pair of shoes – perhaps even more so. For many people today, eating out is a treat and so most consumers are looking to ensure they will get the best possible experience. That’s why it’s so important to use the technology in your restaurant to help drive your positive reviews online.

 

Ask people who dine with you to leave a review

This can be especially beneficial when it comes to your regulars and those you know already repeatedly return to your tables. You can do this in person or send out a request with a newsletter or to your email database. If it fits in with the feel of your restaurant you could even establish a review station with technology such as an iPad where customers can go and leave a live review as soon as they finish their meal.

 

Collaborate with software providers

Integrating the option to review into the technology that you’re using to manage diners can make the entire process easier. So, for example, if you’re working with a booking system like Open Table diners will automatically receive a reminder to leave a review about their experience with you. One of the benefits of using a system like this is that the reviews are coming directly from those who actually ate at your restaurant.

 

Provide a positive experience

The stronger the relationships you have with your diners the more likely they are to be rooting for the business to succeed. Leaving reviews and telling others about the great experience they’ve had with you will feel like a natural next step. There are many ways in which you can help to improve the dining experience your customers have. For example, you could introduce a new variety of dishes to the menu, such as vegan or high welfare, or invest in technology such as ePOS to shorten order times and give customers more choice when it comes to paying.

 

Acknowledge the reviews that you already have

If your restaurant is already getting feedback via reviews it’s a good idea to start engaging with them. Thank customers for leaving positive reviews and if you come across any negative reviews that raise issues try to take steps to solve those problems so that other potential customers won’t be put off. It’s also important to be aware of the locations online where your business is already receiving reviews. Make sure your profiles are up to date on those sites and that there is plenty of information about the business, as well as photos. Customers are much more likely to leave a review if your profile looks active.

Digital word of mouth can generate more attention for your business and enable you to increase diner numbers. These are just a few of the simple ways that you can help to drive more positive reviews online.

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About Us

We are an ePOS systems company specialising in the casual and fine dining sectors, and have been designing, developing and supplying ePOS to restaurants for over 30 years.

Whether you are a single restaurant or a national chain, we can help.